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AI assistants build their answers from sources they trust. The Sources page shows which websites and pages those models cite across your tracked prompts. It is one of the most actionable inputs for improving your AI visibility. You find it in the sidebar under Analysis > Sources.

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Why sources matter

If you want to change what AI says about your brand, start with the content it reads. Sources shows the domains shaping answers in your category, so you can:
  • Find the high-authority sites that influence recommendations.
  • See where competitors are cited and you are not.
  • Prioritize the publications, reviews and pages worth earning a presence on.

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What you see

Switch between Domains (whole websites) and URLs (individual pages). The Source Usage by Domain chart shows how often the top sources are used over time. Switch between Line and Bar to change the chart type. The table shows:

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Filters

Filter by date range, Countries, Categories, Tags, Types (domain type), Models and Prompts to focus on a specific slice of your tracking.

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How to use it

1

Find the most-used sources

Look at Number of mentions and Used to see which sources matter most in your category.
2

Filter by type

Use Types to focus on, for example, editorial sites or user-generated content such as Reddit and YouTube.
3

Go to page level

Switch to URLs to find the exact articles and pages AI cites.
4

Act on it

Build a target list and use Actions to plan how to earn a mention on each source.
Compare cited pages with the pages AI visitors actually land on in AI Traffic.