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AI assistants build their answers from sources they trust. The Sources page shows you which websites and pages those models cite across your tracked prompts — the single most actionable input for improving your AI visibility.

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Why sources matter

If you want to change what AI says about your brand, you start with the content it reads. Sources reveals the domains shaping answers in your category, so you can:
  • Find the high-authority sites that influence recommendations.
  • See where competitors are mentioned and you’re not.
  • Prioritize the publications, reviews, and pages worth earning a presence on.

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Explore your sources

  • Source domains — browse the websites cited across your prompts, ranked by how often they appear.
  • Drill into a domain — open any source to see the specific prompts and AI responses that referenced it.
  • From a prompt — open a prompt to see the sources behind its answers, then trace each back to the original response.
You can filter sources by model, market, category, and tags to focus on a specific slice of your tracking.
Build a target list from your most-cited source domains, then use Actions to plan how to earn a mention on each one.