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Share of Voice (SoV) is a competitive metric: it tells you how much of the conversation in your category your brand owns compared to your competitors. Where visibility measures your presence across your own prompts, SoV measures your presence relative to everyone you track. A high SoV means that, among the brands competing in your category, yours captures a large portion of the mentions AI models make.

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Why it matters for AI

Space in an AI answer is limited — models typically name only a handful of brands per response. A strong SoV means you’re consistently winning those scarce slots. If your SoV is falling while your visibility holds steady, it’s a sign competitors are growing faster and starting to crowd you out.

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Analyze it by category

Filter by category to see SoV at a granular level. You might own the conversation in one product line while a competitor dominates another. That breakdown shows you exactly where you have an advantage to defend and where you need to invest.
Use SoV alongside the Mentions leaderboard to turn “who gets mentioned” into “who owns the category.”