The four scores
AI Performance Score
A single composite index of overall brand health, combining how often, how prominently, and how positively you’re mentioned.
Visibility
How much of your tracked prompt library mentions your brand.
Placement
How prominently you’re positioned within AI answers, on average.
Sentiment
How positive, neutral, or negative the tone is when AI mentions you.
Read them together
The scores are most useful as a group:- High visibility, weak placement — AI knows your brand but isn’t recommending it first. Focus on becoming a top recommendation.
- High visibility, low sentiment — you’re being talked about, but not favorably. Look at what’s driving the negative tone in AI Perception.
- Rising performance score — your overall health is improving; use the date filter to tie it back to a campaign or content push.