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Prompts are the heart of KIME. Each prompt is a natural-language question — the kind a real customer would type into an AI assistant — that KIME runs across your selected models so it can measure how your brand shows up.

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Prompts vs. keywords

Traditional SEO targets keywords that return a list of links. AI assistants instead synthesize a conversational answer, so KIME tracks prompts: full questions that capture intent and context, like “What are the best gym tops for hot-weather training?” A good prompt mirrors how people actually talk to and ask AI. Every effective prompt has three ingredients:
  • Subject — the product, brand, or category in question.
  • Context — details that narrow the answer, like “for marathon training” or “under $50”.
  • Intent — what the user wants: a recommendation, a comparison, or a specific fact.

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Add prompts

KIME proposes prompts based on your brand and category. Open the Proposed tab on the Prompts page, then Approve the ones that fit (they start tracking on the next refresh) or Reject the rest.

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Organize your library

As your library grows, these tools keep it manageable and your reporting sharp.
Group prompts into categories that reflect your business — product lines, comparison queries, problem-solution questions, branded vs. non-branded, and so on. Most dashboards and analysis pages can be filtered by category. Manage categories in Workspace settings.
Create colored tags to label and filter prompts across the product. Assign them individually, when editing a prompt, in bulk from the prompts table, or via CSV import. Tags appear on prompt rows and can filter the Dashboard, Sources, Competitor Analysis, AI Perception, and more. Manage tags in Workspace settings.
Each prompt shows a color-coded Volume signal that estimates the search demand behind its intent. Use it to prioritize high-volume topics so your optimization effort follows real customer demand, not guesswork.

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Manage your active prompts

Your prompt library refreshes automatically on a regular cycle, so your scores keep reflecting the latest AI responses. Use the Active, Proposed, and Inactive views to control what’s currently being tracked, and archive prompts you no longer need.
Not sure which prompts to add? Open the Prompt Explorer to browse suggested prompts by topic or category and add them in bulk.