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Prompts are the heart of KIME. Each prompt is a natural-language question, the kind a real customer would type into an AI assistant, that KIME runs across your selected models to measure how your brand shows up. You find them in the sidebar under Observability > Prompts.

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Prompts vs keywords

Traditional SEO targets keywords that return a list of links. AI assistants write a conversational answer instead, so KIME tracks prompts: full questions that capture intent and context, like “What are the best gym tops for hot-weather training?” A good prompt mirrors how people actually talk to AI. Every effective prompt has three ingredients:
  • Subject: the product, brand or category in question.
  • Context: details that narrow the answer, like “for marathon training” or “under $50”.
  • Intent: what the user wants, such as a recommendation, a comparison or a specific fact.

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The Prompts page

Switch between Active and Inactive to see what is being tracked, and use Search prompts to find a specific one. Prompts are grouped by category, with a summary row for each category. For each prompt the table shows: Use the filters at the top (date range, countries, brand, tags, models and prompts) to focus the table.

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Add prompts

Open Prompt Explorer to browse prompts KIME suggests for your brand, grouped by topic or by your own categories, and pick the ones to track.
Your plan has a limit on active prompts. When you reach it, KIME tells you, and prompts above the limit are not saved. Archive prompts you no longer need, or upgrade your plan, to add more.

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Edit prompts

Click Edit prompts to make changes to your prompts, for example to move prompts you no longer need to Inactive.

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Organize your library

Group prompts into categories that reflect your business: product lines, comparison queries, problem and solution questions, branded and non-branded, and so on. Most pages in KIME can be filtered by category. Manage categories in Workspace settings.
Use tags to label and filter prompts across the product. Add them when you create prompts or when you edit them. Manage tags in Workspace settings.
Volume estimates the demand behind each prompt. Use it to prioritize the questions people actually ask most.
KIME runs your active prompts every day, so your scores always reflect recent AI answers. Keep your library focused on the questions that matter to your business.