Compare multiple brands
The chart plots your brand alongside the competitors you’ve selected. Hover over any point to see each brand’s visibility on that day. Side by side, the lines reveal:- Correlations — whether the whole category moved together (often a sign of a model update).
- Outperformance — periods where you gained while competitors stalled.
- Market shifts — changes in which brands AI models favor over time.
Interpret the movement
Visibility is rarely a flat line; small day-to-day movement is normal as AI answers vary. Larger swings usually line up with real events:- Spikes often follow coverage on a high-authority site or publication that AI models draw from.
- Dips can signal a competitor stepping up their content, or a shift in how a model surfaces brands.