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The Mentions leaderboard ranks every brand you track by how often it appears in AI answers. It’s the fastest way to see who dominates the conversation in your category.

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What it shows

For each brand, the leaderboard breaks mentions down by tone:
  • Total mentions — how often the brand appeared across your tracked prompts.
  • Positive mentions — mentions with a favorable tone.
  • Negative mentions — mentions with an unfavorable tone.
Unless you apply filters at the top of the dashboard, the leaderboard aggregates across your selected models and markets.

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Trend indicators

Each brand shows how its mention volume changed versus the previous period — green for growth, red for decline. These trends help you tell whether a competitor’s recent marketing or content push is starting to influence what AI models say.

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Read the sentiment split

More mentions isn’t always better. A competitor with high volume but a large share of negative mentions may be getting attention for the wrong reasons. Watching the positive-to-negative split helps you spot reputation weaknesses — in their brand or your own — and decide where to focus.
Pair the leaderboard with Share of Voice to see not just who’s mentioned most, but what slice of the total conversation each brand owns.