Why location matters
The same prompt can produce very different answers in different countries. A brand that leads AI recommendations in one market may be invisible in another, where regional competitors take its place. Tracking by market shows you what local customers see, so you can:- Confirm you are recommended in the markets that matter to you.
- Spot regional competitors displacing your brand.
- Adapt your content where you underperform.
Set a market for a prompt
Every prompt has a Location: the country it is run from. Choose it when you add prompts with Add Multiple Prompts, or when you add suggestions from Prompt Explorer. The Loc. column on the Prompts page shows each prompt’s country.KIME tracks at country level, so you can compare performance across markets.
Workspace market and language
Each workspace has a Market location and a Prompt language, set in Workspace settings.See coverage across your organization
Organization Settings > Prompt locations shows your active prompt coverage by country across all workspaces, so you can spot markets with few or no prompts.Write prompts in the local language
For non-English markets, write prompts the way local customers actually phrase them rather than translating word for word.- Use local terminology. A UK shopper asks about “trainers”, a US shopper about “sneakers”.
- Match real intent. Reflect how people in that market talk to an AI assistant.
- Check the answers. Use Latest Model Answers on the dashboard to confirm the answers make sense for that market.