The columns
| Column | What it shows |
|---|---|
| Visibility | Share of prompts where the brand was mentioned |
| Placement | How prominently the brand appears in answers, on average |
| Sentiment | The tone of the brand’s mentions |
| Share of Voice | The brand’s slice of all mentions in the tracked set |
Analyze the table
Sort by any column to find the leader on that dimension. Sorting by placement, for example, reveals which brand AI models favor as the top pick — regardless of how often it’s mentioned. Use the table to find gaps in your strategy:- A competitor with high sentiment but low visibility is well-liked but under-mentioned.
- If you have high visibility but weaker placement than rivals, focus on becoming the top recommendation rather than just appearing.