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AI visibility is competitive: when a model recommends a rival, that is often a slot your brand didn’t get. Tracking competitors lets KIME benchmark your performance and calculate metrics like Share of Voice. You find them in the sidebar under Observability > Competitors. Every brand you track here is monitored across all of your prompts.

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The Competitors page

The page has three tabs:
  • Active: the competitors you track today.
  • Proposed: brands KIME has identified as competing for the same AI visibility.
  • Inactive: competitors you no longer track.
Each row shows the Brand, its Domain and its Status. An Ads label means the brand has been seen running sponsored ads. See Ads Library.

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Add competitors from suggestions

1

Open the Proposed tab

Review the brands KIME identified as your competitors.
2

Approve or reject

Approve the ones you want to track. Reject the rest.

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Add competitors yourself

Click Add Multiple Competitors and enter each brand’s name and root domain. The domain helps KIME attribute mentions accurately.

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Keep your set current

Move competitors that are no longer relevant to Inactive. This keeps your dashboard focused on the brands you actually compete with.
Track a focused set of real competitors. A tight competitive set gives sharper benchmarks than a long list of loosely related brands.