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AI visibility is competitive: when a model recommends a rival, that’s often a slot your brand didn’t get. Tracking competitors lets Kime benchmark your performance and calculate metrics like Share of Voice. Manage your competitive set from the Competitors page in the sidebar. Every brand you track here is monitored across all of your prompts.

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Add competitors from suggestions

Kime analyzes your domain and proposes brands competing for the same AI visibility.
1

Open Competitors

Select Competitors in the sidebar to see your current set.
2

Review the Proposed tab

Scan the brands Kime identified as your digital competitors.
3

Approve or reject

Approve a brand to start tracking it, or reject it to remove it from consideration.

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Add competitors manually

Have a specific rival in mind? Click Add competitor and enter the brand name and its root domain. The root domain helps Kime attribute mentions accurately across different AI responses.

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Keep your set current

Archive competitors from the Active tab when they’re no longer relevant. Archiving keeps your dashboard focused on the brands you actually compete with and prevents stale brands from cluttering your benchmarks.
Track a focused set of genuine competitors. A tight, relevant competitive set produces sharper benchmarks than a long list of loosely related brands.