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Competitor Analysis is your dedicated space for benchmarking. It brings your competitive metrics together so you can see where you lead, where you trail and where the biggest opportunities are. You find it in the sidebar under Analysis > Competitor Analysis.

What you see

For definitions see Visibility, Placement, Sentiment and Share of Voice.

Filters

  • Competitor set: choose who to compare, for example Top 5 + your brand.
  • Date range, Countries, Categories, Tags, Models and Prompts.

How to use it

  • Find the gaps. Filter by category to spot areas where a competitor is mentioned and you are not.
  • Understand the leaders. Check the Placement Leaderboard to see which brands AI recommends first.
  • Track momentum. Watch whether a competitor’s recent activity is moving their numbers, and respond before they pull ahead.
Combine Competitor Analysis with Sources: once you know who is winning a category, check which sources put them there.