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Competitor Analysis is your dedicated space for benchmarking. It brings your competitive metrics together so you can see exactly where you lead, where you trail, and where the biggest opportunities are.

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What it shows

Compare your brand against your tracked competitors across the core metrics — visibility, placement, sentiment, and share of voice — with trends that show who’s gaining and who’s slipping over your selected period.

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How to use it

  • Find the gaps. Spot categories where a competitor is mentioned and you’re not — your clearest opportunities.
  • Understand the leaders. See which brands AI models favor as top recommendations, and in which parts of your category.
  • Track momentum. Watch whether a competitor’s recent efforts are moving their numbers, and respond before they pull ahead.
Filter by model, market, category, and tags to make every comparison apples-to-apples.
Combine Competitor Analysis with Sources: once you know who’s winning a category, check which sources are putting them there.