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AI Traffic shows how many visitors AI assistants such as ChatGPT, Perplexity and Gemini send to your website, how those visitors behave, and whether the pages AI cites are the pages people actually land on. It connects your AI visibility to real website results. You find it in the sidebar under Analysis > AI Traffic.
AI Traffic is new and uses your Google Analytics 4 (GA4) data. If you see “GA4 not yet synced for this workspace”, your GA4 property has not been connected yet. Contact your KIME account manager or support to connect it.

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What you see

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Headline numbers

Switch between Daily and Weekly to change how the charts are grouped.

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AI traffic over time

AI-referred sessions plotted against your total site sessions, so you can see AI’s growing share of your traffic.

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Sessions by AI assistant

Which AI engines send traffic to your site, for example ChatGPT, Perplexity, Gemini or Copilot.

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Traffic quality by engine

Which assistants send visitors that actually engage and convert. Use it to see which engines matter most for your business, not only which send the most visits.

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Where AI traffic comes from

Which countries AI assistants send visitors from, and how engaged visitors from each market are.

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Citations vs landing pages

The pages AI engines cite in their answers (from Sources), matched against the pages AI visitors actually land on:
  • Cited and landed on: pages AI cites that also receive AI visitors.
  • Cited, no traffic: pages AI cites that nobody clicks through to.
  • Traffic, never cited: pages that receive AI visitors but do not appear in the citations KIME tracks.

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How to set it up

1

Connect Google Analytics 4

AI Traffic needs access to the GA4 property for your website. Until it is connected, the page shows “GA4 not yet synced for this workspace”. Contact your KIME account manager or support to connect it.
2

Set up key events in GA4

To see conversions and revenue from AI visitors, make sure the actions that matter (purchases, sign-ups, demo requests) are marked as key events in GA4.
3

Wait for the first sync

Once connected, data appears after the first sync. Choose a date range to explore it.

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How to use it

1

Check the size of AI traffic

Look at AI-referred sessions and Share of total sessions to understand how important AI is as a traffic source today.
2

Compare engines

Use Sessions by AI assistant and Traffic quality by engine to see which assistants send the most visitors and which send the best ones.
3

Compare markets

Use Where AI traffic comes from to see which countries AI sends you visitors from.
4

Check your cited pages

In Citations vs landing pages, look at Cited, no traffic. These pages are quoted by AI but do not get clicks, so improving their titles, descriptions and calls to action can turn citations into visits.

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Get the most value

Put AI Traffic next to Visibility and Share of Voice. When visibility rises and AI-referred sessions and key events follow, you can show the business impact of your work.
An engine that sends fewer visitors but more conversions may deserve more attention than the one with the most sessions.
Pages under Traffic, never cited already attract AI visitors. Find out which prompts lead there and consider tracking them in Prompts.
Add annotations in Workspace settings when you publish content or ship fixes, so you can connect changes in traffic to what you did.

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Who it is for

  • Marketing leads who need to show the business impact of AI visibility.
  • Ecommerce teams that want to know how much revenue AI assistants drive.
  • SEO and analytics teams tracking AI as a new traffic channel.