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AI Perception goes beyond a single sentiment score to show you why AI models describe your brand the way they do. It’s your reputation dashboard for the AI era — track how perception changes over time and pinpoint what’s helping or hurting you.

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What you can do

Track sentiment over time

Watch your overall sentiment score move and catch shifts early.

See what drives it

Identify the factors and themes pushing your perception up or down.

Find the keywords

See which words and topics drive positive and negative mentions of your brand.

Trace the sources

Discover which websites AI pulls from when it talks about you, so you know where to focus.

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Filter to compare

Break perception down by country, AI model, category, and time period to see how your brand is viewed across markets and platforms. Perception often varies significantly from one region or model to another — these filters help you spot where.

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AI summary

AI Perception generates a plain-language summary of how models perceive your brand overall, highlighting your key strengths and the areas creating the most friction. It gives you a clear starting point for action without combing through every response.
When you spot a source driving negative perception, send it to Actions so your team has a concrete task to address it.