AI Perception

AI Perception goes beyond a single sentiment score to show why AI models describe your brand the way they do. Use it to track how perception changes over time and pinpoint what is helping or hurting you. You find it in the sidebar under Analysis > AI Perception. The page has three tabs: Overview, Citations and Keywords.

Overview

Section	What it shows
Overall Sentiment	Your average sentiment score with a label (for example Mixed-positive), the number of scored mentions, the change during the period, and how many mentions were Positive, Neutral and Negative.
Sentiment Over Time	Positive, neutral and negative mentions per day. Switch between Count and Percentage.
Qualitative Insight	A plain-language summary of how AI models perceive your brand, with themes such as Brand Positioning, Product Sentiment and Customer Experience.
What Drives Your Sentiment Score	The factors behind your score, such as Language Tone, Brand Focus, Endorsements, Competitive Position, Source Credibility, Information Recency, Risk Factors and Confidence Level, and whether each has a positive or negative influence.
Sentiment Distribution	How your mentions spread across bands from Strong positive to Extremely negative.
Sentiment Mention List	Every scored mention, with filters, so you can read exactly what AI said.

Citations and Keywords

Citations lists the websites and pages cited in AI answers about your brand, grouped by sentiment (All, Positive, Neutral, Negative), with the number of Citations and a sentiment Score for each.
Keywords shows a Topic Keyword Cloud (keywords sized by frequency and colored by their dominant sentiment) and lists of the most frequent positive and negative keywords. Keywords are generated in weekly batches (Sunday to Saturday), so this tab uses week-based periods: 1 week, 2 weeks or 4 weeks.

Filters

Break perception down by date range, Countries, Categories, Tags, Models and Prompts. Perception often differs a lot between markets and models, and the filters help you see where.

How to use it

Check your score and trend

Start with Overall Sentiment and Sentiment Over Time to see where you stand and whether it is changing.

Read the summary

Qualitative Insight tells you your strengths and the areas causing friction, without reading every answer.

Find the drivers

Use What Drives Your Sentiment Score to see which factors pull your score down.

Read the negative mentions

Filter the Sentiment Mention List to the negative mentions and read what AI actually says.

Trace and act

Check Citations to find the sources behind negative tone, and turn them into tasks in Actions.

Get started

Set up your workspace

Your dashboard

Metrics

Analyze your brand

Take action

AI ads

Account & access

Overview

Citations and Keywords

Filters

How to use it

​Overview

​Citations and Keywords

​Filters

​How to use it

Overview

Citations and Keywords

Filters

How to use it