> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kime.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of Voice

> The slice of the AI conversation your brand owns versus your competitors.

**Share of Voice (SoV)** is a competitive metric: it tells you how much of the conversation in your category your brand owns compared to your competitors. Where [visibility](/metrics/visibility) measures your presence across your own prompts, SoV measures your presence relative to everyone you track.

A high SoV means that, among the brands competing in your category, yours captures a large portion of the mentions AI models make.

## Why it matters for AI

Space in an AI answer is limited — models typically name only a handful of brands per response. A strong SoV means you're consistently winning those scarce slots. If your SoV is falling while your visibility holds steady, it's a sign competitors are growing faster and starting to crowd you out.

## Analyze it by category

Filter by category to see SoV at a granular level. You might own the conversation in one product line while a competitor dominates another. That breakdown shows you exactly where you have an advantage to defend and where you need to invest.

<Tip>
  Use SoV alongside the [Mentions leaderboard](/dashboard/mentions-leaderboard) to turn "who gets mentioned" into "who owns the category."
</Tip>