> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kime.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Markets & languages

> Track AI visibility in specific countries and languages to understand how your brand performs in each market.

AI assistants tailor their answers to where a user is and the language they speak. They surface local competitors, regional sources, and market-specific recommendations. Tracking from a single market gives you only part of the picture — KIME lets you measure visibility market by market.

## Why location matters

The same prompt can produce very different answers in different countries. A brand that dominates AI recommendations in one market may be invisible in another, where regional competitors take its place. Tracking by market shows you exactly what local customers see, so you can:

* Confirm you're being recommended in the markets that matter to you.
* Spot regional competitors displacing your brand.
* Adapt your content strategy to improve where you're underperforming.

## Set a market for a prompt

You can choose a market when creating a prompt or when editing an existing one.

<Steps>
  <Step title="Open the location selector">
    Find the location setting in the **Add prompt** or **Edit prompt** dialog.
  </Step>

  <Step title="Choose the target country">
    Pick the country where your audience is. Kime tracks this prompt as a user in that market would experience it.
  </Step>

  <Step title="Save">
    The prompt begins tracking for that market on the next refresh.
  </Step>
</Steps>

<Note>
  Kime currently supports tracking at the country level, so you can compare performance across different regional and cultural markets.
</Note>

## Write prompts in local language

For non-English markets, write prompts the way local customers actually phrase them rather than translating word-for-word. Natural, local phrasing produces far more accurate results.

* **Use local terminology.** A UK shopper might ask about "trainers" while a US shopper asks about "sneakers".
* **Match real intent.** Reflect how people in that market actually talk to an AI assistant.
* **Validate the output.** Use the latest model answers on your dashboard to confirm the localized response reads naturally for that market.

You can also set a default **prompt language** for the whole workspace in [Workspace settings](/getting-started/connect-your-brand).

<Tip>
  Create market-specific versions of your most important prompts so you can compare visibility side by side across the countries you sell in.
</Tip>