> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kime.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Business vs Agency

> Choose the account type that fits how your team works.

When you first set up KIME, you choose an account type. It shapes how your workspaces are organized - you can always change it later, so pick what fits today.

<CardGroup cols={2}>
  <Card title="Business" icon="building">
    For brands growing their **own** AI presence. You focus on a single brand that operates in one market or across multiple markets (you have the opportunity to isolate each market in its own workspace).
  </Card>

  <Card title="Agency" icon="users">
    For teams managing AI presence **across many clients**, with isolated workspaces per client and team-based access.
  </Card>
</CardGroup>

## Business

Choose **Business** if you're tracking and improving your own brand. You get the full toolkit: visibility and sentiment across every AI platform, AI Perception, and agentic Actions to close visibility gaps. All Actions in a workspace is personalized to the brand and or market you are tracking.

## Agency

Choose **Agency** if you manage AI presence on behalf of clients. In addition to everything in Business, you get:

* **Client workspaces** to manage the clients you have - add as many as you need. All agency plans comes with unlimited workspaces.
* **Pitch workspaces** for prospects who are curious about AI search, but haven't started yet.
* Metrics, perception, and actions for **every client**, kept fully isolated and custom made for each client.
* **Role-based access** so teammates and clients see exactly what they should.

Learn more in the [Agency](/agency/setting-up-your-first-client) section.

<Note>
  Both account types track the same AI models and use the same metrics. The difference is how workspaces and access are organized.
</Note>