> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kime.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Choose the rival brands you want to benchmark against in AI answers.

AI visibility is competitive: when a model recommends a rival, that's often a slot your brand didn't get. Tracking competitors lets Kime benchmark your performance and calculate metrics like [Share of Voice](/metrics/share-of-voice).

Manage your competitive set from the **Competitors** page in the sidebar. Every brand you track here is monitored across all of your prompts.

## Add competitors from suggestions

Kime analyzes your domain and proposes brands competing for the same AI visibility.

<Steps>
  <Step title="Open Competitors">
    Select **Competitors** in the sidebar to see your current set.
  </Step>

  <Step title="Review the Proposed tab">
    Scan the brands Kime identified as your digital competitors.
  </Step>

  <Step title="Approve or reject">
    Approve a brand to start tracking it, or reject it to remove it from consideration.
  </Step>
</Steps>

## Add competitors manually

Have a specific rival in mind? Click **Add competitor** and enter the brand name and its root domain. The root domain helps Kime attribute mentions accurately across different AI responses.

## Keep your set current

Archive competitors from the **Active** tab when they're no longer relevant. Archiving keeps your dashboard focused on the brands you actually compete with and prevents stale brands from cluttering your benchmarks.

<Tip>
  Track a focused set of genuine competitors. A tight, relevant competitive set produces sharper benchmarks than a long list of loosely related brands.
</Tip>